Photoshop is so well known that the product name is synonymous with photo editing. But the software itself is a success only on personal computers, not smartphones or tablets.
Photoshop’s maker, Adobe Systems, hopes that will change in October at its Max conference for developers and creative professionals when it introduces a new Photoshop app for editing photos on Apple’s iPhones and iPads. The free software, called only Project Rigel for now, is designed to bring a more accessible interface to what can be a dauntingly complex program on PCs.
“Project Rigel is designed and built in a way that serves the needs of professionals familiar with retouching tools on the desktop, but more so for people not familiar with Photoshop tools like content-aware fill or spot healing,” Manu Anand, Adobe’s senior product manager for digital imaging, said in an interview at Adobe’s offices here. “It democratizes them and makes them easier to use.”
The app itself has a touchscreen interface, with a menu of editing options across the bottom, pop-out tool adjustments on the left side and a strong zoom ability to offer precision when selecting areas of an image with fat fingertips. It’s even got face recognition technology that Photoshop for PC lacks, a feature that identifies facial features then lets people enlarge or tilt eyes or raise the corners of a subject’s mouth to emphasize a smile.
Bringing Photoshop to the mobile masses is crucial for Adobe as it tries to adapt its business to modern computing trends. The company has no desire to suffer Microsoft’s fate, being largely left behind by the meteoric rise of Apple’s iOS and Google’s Android, the software that powers nearly all smartphones and tablets. Apps for those mobile devices are a way to stay modern and reach a broader market — as well as a way to sell those new customers Adobe subscriptions that today appeal chiefly to creative professionals.
Daniel Kaufman, Pres. & CEO, Reagan Wireless Corp.